Gregor & Gregor
Open programme · Sales leaders as trainers and developers of their teams
We don't train your team.
You do.
We train sales leaders to become in-house trainers for their own teams, combining coaching skills, conversation quality and leadership tools to put learning into practice at work.
Your benefits
You don't just lead.
You develop your team.
Imagine a typical situation: an employee comes back from a sales training course feeling motivated – but after two weeks, hardly anything has changed in day-to-day work.
After the programme, you will know how to run short sales training sessions with your own team. More importantly, you will know how to make sure the learning is applied at work rather than left in the training room. You will also learn to measure and improve the quality of customer conversations. That is how learning turns into action and your team becomes visibly better at working with customers. Your own managers will notice, too.
The 8 modules
at a glance
Module 1
I understand my own approach and impact as a sales leader.
Module 2
I understand what makes my sales team members tick.
Modules 3–6
I train and coach my team to conduct effective customer conversations.
Module 7
I know how to make sure my team puts learning into practice.
Module 8
I measure the quality of my team's customer conversations.
Transfer of learning in sales · Quality of customer conversations
How it works
Two trainers.
Not a feel-good event.
Practical and clear
Our approach is direct, challenging and focused on practical application.
Two trainers throughout
Two trainers, two perspectives, one shared goal.
A clear approach
Our work is focused on your effectiveness as a sales leader.
Toolbox
From day one, you take away tools you can use straight away, not a folder that ends up in a drawer.
For day-to-day leadership
Tools for assessing, training, coaching and measuring, without external support. Ready for everyday use.
Where you will notice the difference
Not someday.
In your day-to-day leadership.
Clearer conversations
Your team takes a more structured approach to customer conversations.
Sharper observation
You recognise more quickly what makes a good customer conversation.
Better transfer into practice
Training no longer fades after a few days.
More effective feedback
Your feedback becomes more specific and better tailored to each team member.
More visibility
The impact of your leadership becomes more visible, in both quality and numbers.
Who this programme is for
A good fit
A good fit if...
- You lead a sales team and want to develop its skills.
- You want to train your team to have better customer conversations, not just assess them.
- You are ready to be a trainer and coach for your own team.
- You want to make sure your team puts training into practice.
- You want to strengthen your impact as a leader.
Not the right fit
Not the right fit if...
- You are only looking for a conventional sales training course for your team.
- You want to hand responsibility for development entirely to external trainers.
- You cannot or do not want to follow through in your day-to-day work.
What this programme is not
Find out whether this programme is right for you.
NOT A MOTIVATIONAL EVENT
Certainly not one that leaves you with little more than attractive handouts.
NO EXTERNAL SALES TRAINING
No external sales training for your team with little subsequent impact.
NOT JUST THEORY
Theory is put into practice straight away.
NO OUTSOURCING OF DEVELOPMENT
Not a programme for managers who wish to outsource development.
A STRUCTURED DEVELOPMENT PROGRAMME
A programme that equips you to develop your own team effectively and strengthen your position as a leader.
When you can start
Choose the programme dates that work best for you and your leadership responsibilities. None of the dates suit you? Join the waiting list.
Autumn 2026
For sales leaders starting in autumn 2026 who want to train and develop their own teams.
until 31 August 2026
Preparation and starting-point review
A preparatory conversation to clarify your goals and start with a shared understanding.
23 September 2026
Day 1
I understand my impact on the team and what makes my team members tick.
24 September 2026
Day 2
I train and coach my team to conduct effective customer conversations.
25 September 2026
Day 3
I make sure learning is put into practice and measure conversation quality.
Spring 2027
For sales leaders who want to secure a place early on the next programme in spring 2027.
The face-to-face days take place in the central region of Upper Austria.
10 to 12 March 2027
Investment
Choose the training programme or ongoing support through the Practice Circle.
The two offers complement each other: first build a foundation, then reflect on real cases and continue developing your practice.
Prices exclude 20% VAT. We provide a tailored quote for in-house programmes.
Training programme
Sales training
A thorough introduction for sales leaders who want to build their ability to train and develop their teams.
EUR 2800
What is included
- A compact programme in sales training
- Practical methods and tools
- Immediately applicable sales strategies
- For people with sales and leadership responsibilitiesMeals and accommodation are at your own expense
Monthly subscription
Practice Circle
For sales leaders who want ongoing professional support as they reflect on current challenges from their own work.
EUR 350
What is included
- One facilitated group case discussion each monthMaximum group size: 6 people
- Work on real leadership cases in a confidential settingMaximum group size 6 people
- Two hours of individual coachingBook flexibly throughout the month
- Minimum term6 months, then cancellable monthly.
The two Gregors
1+1=3
One shifts perspectives. The other adds structure. Together, we combine personal development, leadership experience and training expertise to help you lead your sales team effectively, with measurable results.
Then 1+1=3
Gregor Strobl
Shifts perspectives. Gets to the point.
After 20 years in leadership and consulting, sales is finally fun 🙂
Gregor Minichberger
Brings structure. Loves practical methods.
After 12 years as a sales trainer and coach, I am sharing my training know-how. Letting go hurts a little.
What our clients say
We like the practical focus. The trainer guides are tailored to our requirements, and we see very positive changes in the employees, especially in how they handle customer conversations.
Peter Wolfinger, Authorised Signatory, Schachermayer GmbH
Like a camera lens, Gregor captures perspectives, with the only difference being that he brings the edge of the frame into focus and makes it sharp. His way of looking at situations, people and scenes always has a slightly different focus to the one that presents itself superficially. He broadens perception, shifts the centre of gravity and changes the meaning.
Dr Petra Riccabona, consultant and trainer
Questions &
Answers
I do not wish to attend the same seminar as a competitor.
We understand. We discuss this with you in the initial conversation. If there is a conflict of interest, we will find a solution, whether that means a different date or an individual arrangement. We want you to be able to speak openly throughout the programme, and that requires the right setting.
Are there any other dates?
We plan two programmes a year, one in autumn and one in spring. If the current dates do not suit you, join our waiting list or contact us directly. We also arrange additional dates if there is enough interest.
Can we book this as an in-house programme?
Yes. In the company format, your leaders take part in a group exclusively for your organisation. Gregor + Gregor follows the same clearly structured programme, with a defined curriculum and a shared approach. Explore the programme for companies.
What content is covered?
The programme has three focus areas. First, personality: understand your own leadership behaviour and what makes your team members tick. Second, conversation quality: learn to train, observe and coach your team's customer conversations. Third, putting learning into practice: develop concrete measures to embed learning in everyday work and make conversation quality measurable.
How much time do I need to invest?
The programme includes three in-person training days and an individual preparatory conversation. There are also short practical assignments between the modules, tailored to your day-to-day leadership work. Meaningful development takes time. We keep the commitment as manageable as possible without compromising its impact.
My team has just completed sales training!
That is a good starting point. Your team has gained new ideas. Now someone needs to make sure those ideas lead to more than a useful set of course materials. That is your role as a leader, and it is exactly what this programme prepares you for. Without follow-through from leaders, sales training loses its impact. This programme provides that missing piece.
I already know what a good sales conversation looks like!
That is half the task. The other half is teaching it in a way that gets more than a polite nod from your team. Knowing how to do something and knowing how to train others to do it are very different skills. That is the gap we bridge.
How much does the programme cost?
The full programme costs €2,800 per person, plus VAT. This includes all in-person training days, the individual preparatory conversation, materials and tools. We provide a tailored quote for in-house programmes. Get in touch and we will find an option that works for you.