Sales Training & Coaching
Better customer conversations.
From knowledge to action.
You want to make a real impact in your sales. I combine training and coaching with practical tools and suitable support measures that make implementation easier for you and your team. Together, we work to ensure that what is learned is applied in everyday work and that knowledge turns into concrete action.
Your practical cases. Your goals. Getting things done together.
A selection of my clients
- Primetals
- Schachermayer
- Oberbank
- Form-on
- OÖNachrichten
- faigle
What daily life is all about
Good training
is just the beginning.
You want your sales team to apply what they have learned. In client meetings, in collaboration and everywhere else where something needs to change in day-to-day work.
01
What stays with your team after training?
The new communication method works well in training. Under time pressure, old habits return. How does a good intention become the next step?
02
What makes a good conversation?
Sales figures alone do not show how a conversation was conducted. You need clear criteria to identify strengths and provide targeted feedback.
03
How do managers become sales coaches?
As a manager, you do not have to provide every answer yourself. With targeted questions and concrete feedback, you help your employees reflect on their communication skills and develop their own solutions.
Training & Coaching
Your goals
set the direction.
An upcoming negotiation, more initiative from the internal sales team, or managers who support their team as sales coaches: together, we clarify what you want to achieve and what support you need to get there.
develop conversational skills
01
Sales training
Whether starting conversations, clarifying needs or discussing prices: your team practises using their own cases. I lead the exercises and provide feedback. Together, we develop approaches that suit your customers and your business.
- Real customer scenarios instead of standard cases
- Concrete goals for practice and application
- face-to-face training or short online modules
Discover training examples
Acquire new customers
Start a conversation, ask targeted questions and find out what is relevant to the customer. Even on the phone.
To negotiate
Clarify goals and scope, understand the other party's interests, and make concessions deliberately.
make use of trade fair conversations
Not showing everything, but figuring out the right thing. Clarifying interest and agreeing on a concrete next step.
proactively selling in internal sales
Think beyond the current request, identify additional needs and follow up on quotes proactively.
Technology and service in sales
Clarify one's role in sales and explain technical strengths in a way that makes the benefit to the customer clear.
Manage trading partners
Influence without disciplinary power, develop sales expertise and represent the interests of your own company.
Develop one's approach further
02
Sales coaching
and leadership
An upcoming conversation or one that won't leave your mind? I help you to reflect on your approach. Together, we examine alternatives and prepare the next step. I support managers in fulfilling their role as a sales coach for their own employees.
- One-to-one coaching on your specific issue
- Joint reflection in small groups
- On-the-job coaching
Discover coaching examples
Act as a Sales Coach
Reflecting on customer interactions together, assessing conversation quality using clear criteria and supporting employees to develop their own solutions.
Get into cold calling
Find an introduction that suits you and develop a clear thread for your telephone call.
Preparing difficult negotiations
Clarify your own goals and potential objections. Think through the opening and the further procedure for your upcoming negotiation.
Handling objections
Look behind the customer's initial statement and develop responses that you can represent credibly.
Ask for the sale
Recognising the right moment and finding a closing question that feels natural to you.
„That's too expensive!“
Understand what is behind the price question and defend the value of your offer in the conversation.
The appropriate format follows your goal. Not the other way around.
How I work
Putting learning into practice
takes more than training.
What your team needs depends on your goals and daily sales routine. Together, we select the right tools and supporting measures. Four areas provide guidance here, without prescribing a fixed programme.
Create
clarity
We will clarify what needs to change and how you and your team will recognise progress.
Expand your
team´s options
Your team develops suitable approaches and tests them in situations from your own sales practice.
Enable
practical application
Concrete tools and supportive frameworks make it easier for your team to apply what they have learned in their everyday work.
Support
ongoing development
We draw on practical experience, recognise progress and work together to tackle whatever is hindering implementation.
Appropriate support.
For your day-to-day sales activities.
Knowledge & Practice
Understand sales.
Shape implementation.
Here I delve into topics that play a central role in my work: sales skills, the quality of customer conversations, and the question of how learning translates into actual application in everyday sales.
Sales skills
What skills should your employees have? Three competency areas as a guide to clarify requirements and derive concrete development goals for your sales team.
Assess and improve the quality of customer conversations
How leaders gain insight into customer conversations, work with concrete criteria, and mentor their employees as sales coaches.
Structuring transfer in sales
How training, tools and accompanying measures interact, and why a suitable selection must always be made from a large pool of measures.
Gregor & Gregor
We don't train your team.
You do.
We train sales leaders to become in-house trainers for their own teams, combining coaching skills, conversation quality and leadership tools to put learning into practice at work.
Gregor Minichberger
Understanding sales.
Developing
people.
Sales experience meets
Joy of learning.
I originally wanted to become a teacher. Then my path led me into sales. Today, I combine my sales experience with the pleasure I take in supporting people in their personal development.
Your sales targets are the only guiding principle for me as a trainer and coach.
Gregor Minichberger
Let’s talk about it
What would you like to change in your sales organisation?
You know where you’d like to make a change. Or you realise that things aren’t quite going the way you’d like them to. Either is a good starting point for our conversation.
Tell me what’s on your mind. Together, we’ll look at what will help you and your team move forward, and how I can support you in that.