Gregor + Gregor for companies
Develop your leaders into trainers for their own teams.
Good customer conversations should not just happen in the training room. They should become a natural part of your team's daily sales work. That takes leaders who do more than ask for new behaviour: they need to know how to work on it with their teams.
Gregor + Gregor is the programme that teaches leaders to train their own teams. Your leaders learn to recognise conversation quality, run their own training sessions and support application in everyday work.
One shared programme for your leaders. A shared language for developing your sales teams.
We don't train your teams. Your leaders do.
Being good at selling does not automatically mean you can teach others how to do it. And knowing what a team member needs to do differently is not enough: you also need the skills to help them work on it.
Those are the skills we teach. Your leaders learn to turn a real customer situation into a practice exercise, guide the exercise and give useful feedback afterwards. Instead of simply saying, "You need to do this better", they work with their team members on a concrete next step.
This is not about taking on a second job alongside your leadership responsibilities. It is about making focused training part of the way you lead your team.
What your company gains
A shared language for good customer conversations
What does good advice look like? How do we recognise when a customer's needs have been explored well? And which behaviours do we want to practise with our teams?
Your leaders learn to use the same tools and criteria. That creates a shared basis for training, observation and feedback across teams. Expectations become more specific, and leaders can discuss their team members' development using a common language.
Leaders who establish their role as their team's trainer
Your leaders take a visible role in developing their team members. They do more than set goals and assess results. They demonstrate what better behaviour looks like, give people opportunities to practise and support them in applying it.
The programme equips them with the skills to fulfil that role. They can establish themselves as capable trainers who support their team's development.
Put learning into practice where behaviour takes shape
After training, new behaviour needs to be used in the next customer conversation, discussed and practised again. That is where the team's own leader comes in: through regular contact with team members and as part of everyday collaboration.
Gregor + Gregor equips your leaders to make the most of this crucial role in putting learning into practice. They learn to revisit exercises, give specific feedback and follow through, so that a training insight becomes new behaviour at work.
One programme. A shared set of practical skills.
For companies, Gregor + Gregor remains a clearly structured training programme with a defined curriculum and a shared approach. Your leaders complete the same programme and learn to apply the skills with their own teams.
The programme framework stays the same. The situations your leaders use to practise and apply what they learn come from their own work.
The 8 modules at a glance
From understanding your own personality to training your team and putting learning into practice: the modules develop the skills of an in-house trainer. The focus is on what your leaders will be able to do themselves.
Module 1
I understand my own approach and impact as a sales leader.
Module 2
I understand what makes my sales team members tick.
Modules 3–6
I train and coach my team to conduct effective customer conversations.
Module 7
I know how to make sure my team puts learning into practice.
Module 8
I measure the quality of my team's customer conversations.
Learn together. Make a difference in your own teams.
In the company format, your leaders complete the programme in a group exclusively for your organisation. They learn together, practise leading training sessions and develop a shared understanding of their role as trainers.
This also provides a basis for continued exchange after the programme. Your leaders can discuss experiences, share exercises and support one another in developing their teams.
We agree the number of participants, dates and practical arrangements with you. The curriculum remains the Gregor + Gregor training programme.
The two Gregors
1+1=3
One shifts perspectives. The other adds structure. Together, we combine personal development, leadership experience and training expertise to help you lead your sales team effectively, with measurable results.
Then 1+1=3
Gregor Strobl
Shifts perspectives. Gets to the point.
After 20 years in leadership and consulting, sales is finally fun 🙂
Gregor Minichberger
Brings structure. Loves practical methods.
After 12 years as a sales trainer and coach, I am sharing my training know-how. Letting go hurts a little.
Who will train your teams tomorrow?
If you would like your leaders to become trainers for their own teams, let's discuss the next step. Together, we will establish which leaders the programme is right for and how to organise their participation.
Would you like to enrol individual leaders? In the open programme, they complete the training alongside participants from other companies.