Gregor & Gregor
Sales leaders as trainers and coaches
We don´t train your team.
You do.
We train sales managers to become internal trainers for their own teams – equipping them with coaching skills, effective communication techniques and leadership tools to ensure tangible results in their day-to-day work.
Your benefits
You don't just lead.
You develop your team.
Imagine a typical situation: an employee comes back from a sales training course feeling motivated – but after two weeks, hardly anything has changed in day-to-day work.
After the programme, you will know precisely how you, as a leader, can run your own short sales training sessions with your team. And above all: how you can ensure that the content doesn't stay in the training room, but is genuinely applied in day-to-day work. You will also learn how to make quality in customer interactions measurable and systematically develop it. This is how real transfer happens – and your team visibly improves in customer contact. That also gets noticed at the top. 😉
The 8 modules
at a glance
Module 1
I know how I tick as a sales leader.
Module 2
I know how my sales staff tick.
Module 3-6
I train and coach my team to conduct effective customer conversations.
Module 7
I know what measures to take to ensure implementation.
Module 8
I measure the quality of my team's customer conversations.
That is how it works
Two trainers.
Not a feel-good event.
Practical and clear
Our approach is direct, challenging and focused on practical application.
Always as a pair
Two coaches, two perspectives, one shared goal.
Clear stance
Our work is focused on your effectiveness as a sales leader.
Toolbox
From Day 1: You aren't taking away a folder for the drawer, but tools that you can use right from the start.
For everyday management
For assessing, training, coaching and measuring – without external support. Daily use!
How you can tell the difference
Not some time.
But in everyday management!
Clearer conversations
Your staff approach client meetings in a more structured way.
Greater acuity in observation
You recognise more quickly what constitutes good conversation quality.
More transfer
Trainings no longer fizzle out after a few days.
More effective feedback
Your feedback is becoming more specific and tailored to employees.
More visibility
Your leadership work is becoming more visible. In both quality and quantity.
Who the programme is suitable for
Fits well
Fits well when …
- you want to lead and specifically develop a sales team.
- you want to assess the quality of customer conversations and train your team to conduct them effectively.
- You are prepared to act as a trainer and coach for your staff.
- You want to ensure that what is learnt in training is actually put into practice.
- You want to strengthen your leadership impact.
Doesn't fit
It’s not really suitable if
- You’re simply looking for a standard sales training course for your team.
- if you want to hand over development completely to external trainers.
- You can’t really stick to it in everyday life, or don’t want to.
What this programme is not
So you can find out more quickly whether this is right for you.
NO MOTIVATION DAY
– certainly not with just some nice documents.
NO EXTERNAL SALES TRAINING
No external sales training for your team with little subsequent impact.
NOT JUST THEORY
If at all, with immediate practical implementation
NO OUTSOURCING OF DEVELOPMENT
Not a programme for managers who wish to outsource development.
A STRUCTURED DEVELOPMENT PROGRAMME
A training programme that enables you to develop your team effectively yourself. And strengthen your position as a manager.
When you can start
Choose the programme dates that work best for you and your leadership responsibilities. None of the dates suit you? Join the waiting list.
Autumn 2026
For managers who will be starting in autumn 2026 and who wish to train and develop their own teams in future.
until 31 August 2026
Preparation & Assessment of the Current Situation
Preliminary consultation, clarification of objectives and a joint start with a clear plan.
23 September 2026
Day 1
I understand my impact on the team and how my staff tick.
24 September 2026
Day 2
I train and coach my staff for customer interactions.
25 September 2026
Day 3
I ensure implementation and measure conversation quality.
Spring 2027
For leaders who want to secure a place early for the next cohort in spring 2027.
The face-to-face days take place in the central region of Upper Austria.
10th to 12th March 2027
Investment
Choose between training or ongoing support in the practical circle.
Both offers complement each other: first lay the foundation, then continuously reflect on practical cases and develop them in a targeted manner.
Prices exclude 20 % VAT. We can create a tailor-made quote for in-house company formats.
Training
Sales training
The well-founded introduction for sales leaders who want to purposefully expand their training and development competence.
EUR 2800
This is what you receive
- Compact training in sales coaching
- Practical methods and tools
- Immediately applicable sales strategies
- For sales and management leadersBoard and lodging are to be borne yourself
Monthly subscription
Practice circle
For sales leaders who want to continuously reflect on current practical cases and receive professional guidance.
EUR 350
This is what you receive
- One moderated group case review per monthMaximum group size: 6 people
- Work on concrete leadership cases in a confidential settingMaximum group size 6 people
- Two hours of individual coachingflexible monthly booking
- Minimum term6 months, after that, cancellable on a monthly basis.
The Two Gregors
1+1=3
One shifts perspectives. The other turns them into structure. Together, we combine personal development, leadership experience and training know-how into a joint approach for effective and measurable sales leadership.
Then 1+1=3
Gregor Strobl
perspective shifter and to-the-point bringer
After 20 years of leadership and consulting experience, sales is finally fun 🙂
Gregor Minichberger
structure provider and method junkie
After 12 years as a sales trainer and coach, I am passing on my training know-how. Hurts a bit :-).
Customer reviews
We like the practical focus. The trainer guides are tailored to our requirements, and we see very positive changes in the employees, especially in how they handle customer conversations.
Peter Wolfinger, Authorised Signatory, Schachermayer GmbH
Like a camera lens, Gregor captures perspectives, with the only difference being that he brings the edge of the frame into focus and makes it sharp. His way of looking at situations, people and scenes always has a slightly different focus to the one that presents itself superficially. He broadens perception, shifts the centre of gravity and changes the meaning.
Dr Petra Riccabona, consultant and trainer
Questions &
Answers
I do not wish to attend the same seminar as a competitor.
We understand that. That is why we clarify this together during the initial consultation. If there is a conflict of interest, we will find a solution – whether that is a different appointment or an individual arrangement. Our goal is for you to be able to open up completely during the programme. That only works if the setting is right.
Are there any other dates?
We are planning two runs per year – autumn and spring. If none of the current dates suit you, please feel free to sign up for our waiting list or contact us directly. If there is sufficient interest, we will also organise additional dates.
Can I also book this as a company?
Yes. If you would like to develop several managers from your company, an in-house format often makes more sense than the open programme. We then tailor the content, language and examples specifically to your industry and situation. Get in touch with us – we will work out together what makes the most sense for you.
What content is covered?
The programme has three key areas: Firstly, personality – you will get to know your own leadership style and understand how your employees tick. Secondly, conversation quality – you will be equipped to train, observe and coach customer conversations. Thirdly, implementation – you will develop concrete measures to effectively anchor what you have learned in everyday working life and make conversation quality measurable.
How much time do I need to invest?
The programme comprises three face-to-face days and a personal preparatory discussion. In addition, there are short transfer tasks between the modules – practical and tailored directly to your day-to-day leadership. Anyone who wants to develop in earnest needs time. We keep the effort as streamlined as possible – without sacrificing impact.
My staff have just been on a sales training course!
Very good. Then your staff have received some input. Now you need someone to ensure that more comes of it than good seminar materials. That is precisely your task as a leader – and that is exactly what we qualify you to do. Sales training without leadership that follows up fizzles out. This programme is the missing piece.
I know what a very good sales pitch looks like!
That is already half the battle. The other half is passing it on in such a way that it triggers more than just polite nodding from the employee. The gap between knowing and being able to put it into practice is enormous. That is precisely the gap we bridge.
What costs will I incur?
The investment for the entire programme is €2,800 per person, plus VAT. This includes all face-to-face days, the personal preparatory discussion, as well as the materials and tools. For in-house company bookings, we will provide an individual quotation. Get in touch with us – we will find a suitable solution.